The task:
We were briefed to design a visually engaging and welcoming brand activation for TCL at the Birmingham Bullring.
Our journey:
We collaborated closely with TCL to fully understand their ambition. That alignment, combined with our expertise, allowed us to create high-impact renders that were approved with no amends. The activation represented the TCL brand in a compelling and cohesive way, with clearly defined zones to showcase each product. The space stood out brilliantly, drawing intrigue and encouraging visitors to explore and engage. Thoughtfully designed 360-degree accessibility ensured a smooth and considered customer journey throughout.
What we’re proud of:
This was TCL’s first activation of its kind, and we delivered a concept that exceeded expectations. It was designed with efficiency in mind, accounting for setup and derig timelines, logistical challenges, and site-specific constraints. We also carefully selected durable, sustainable materials to support four weeks of trading. By balancing high visual impact with budget and environmental considerations, we delivered something truly memorable.
