We’re delighted to officially welcome our new Chief Delivery Officer to the team.

We’re absolutely thrilled to have Samantha Addison on board. Sam brings a proven track record of scaling organisations, driving strong commercial results, and building high-performing teams in fast-moving, complex environments. What sets her apart is the balance she strikes — sharp commercial instinct paired with a genuine focus on people, culture, and authenticity.

She combines big-picture strategic thinking with a real hands-on, get-it-done approach — exactly what we need as we sharpen our capabilities, raise the bar for our clients, and push forward on our growth plans.

This appointment isn’t just exciting — it’s strategic. As PLB grows, delivery is where we’re doubling down, making sure we scale with the excellence, consistency, and impact our clients expect.

And beyond the experience, Sam simply gets who we are. She embodies the values at the heart of PLB — excellence, dynamism, and spirit — and we couldn’t be more excited to have her join us on this journey.

Welcome to PLB, Sam!