The task:
To celebrate Samsung Electronics and the launch of the new Samsung Galaxy S24, we continued our partnership by designing an exciting new fixture in their flagship store in KX.
Our journey:
We worked on our own initiative as experts of this space and redesigned an existing fixture, creating a truly impressive and innovative experiential display with supporting elements – to act as an immersive showcase of the new AI integration.
What we’re proud of:
Reinventing the hero space once again to create something that blew the client away and aligning with our sustainability objectives to creatively reuse materials where possible.
