The task:
To celebrate Samsung Electronics and the launch of the new Samsung Galaxy S25, we continued our partnership by designing an exciting new fixture in their flagship store in KX.
Our journey:
Working with such a collaborative team really helped with the tricky task at hand. With sustainability in mind, we refreshed an existing framework to create an entirely new look, feel and experience to excite customers and create engagement in store.
What we’re proud of:
What we’re proud of: We worked on our own initiative as experts of this space and redesigned an existing fixture, creating a truly impressive and innovative experiential display with supporting elements – to act as an immersive showcase of the new AI integration.
