It was apparent that retailers and brands are spending large chunks of budget on over-producing traditional FSDUs that has both an environmental and financial impact. We investigated how we could support brands to be more sustainable and save money.
We created a fully interchangeable, robust, premium FSDU which creates incredible brand standout and fast return on investment. Beautifully designed for visual saliency to encourage impulse purchases and engineered to be extremely cost effective in terms of build and rebrands. We use paper, card or foamex inserts, which can be printed and dispatched for a very low cost, whilst still looking extremely premium. Built from high quality box steel with a durable powder coating, this FSDU can withstand the punishment of a front-line display unit. Solid and exquisitely finished, yet sustainable by reducing the need for regular cardboard FSDU production. Durable and robust – with standing those trolley and pushchair bashes whilst retaining its structural integrity.
Whether you are a brand or a retailer, we have created something that can significantly increase sales and achieve a very quick return on investment, whilst maximising the lifetime of the units. Our retail intelligence ensure the FSDUs are placed in the most optimum locations for the greatest impact and subsequent maximisation of sales. Our most recent execution for a household confectionary brand in a well-known convenience retailer, has seen a sales increase of 200% in just 2 months!
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