The task:

Create an impactful display that looks brand new, but reuses the framework of the existing fixture.

Sustainable approach:

Adopting an innovative aircraft cabin-style design, we created a solution that is impactful for across different space availabilities with numerous reusable elements.

Impact highlights:

By reworking the existing framework from the previous display, raw material usage was slashed by approximately 70% compared to if the new display was made from scratch.