The task:
Create an impactful display that looks brand new, but reuses the framework of the existing fixture.
Create an impactful display that looks brand new, but reuses the framework of the existing fixture.
Adopting an innovative aircraft cabin-style design, we created a solution that is impactful for across different space availabilities with numerous reusable elements.
By reworking the existing framework from the previous display, raw material usage was slashed by approximately 70% compared to if the new display was made from scratch.
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