The task:

Longines asked us to bring their “Behind Every Emotion” campaign to life across two of their flagship windows, Covent Garden and Glasgow, with bespoke, animated lightbox installations tied to their partnership with the Glasgow 2026 Commonwealth Games, a relationship stretching back to 1962.

Our journey:

Our job was to capture that decades-long heritage and turn it into something that genuinely stops people in their tracks at street level. We brought movement, light and craft together to create real magic in the windows — a really special project for the PLB team to be part of.

What We’re Proud Of:

Getting the chance to deliver work of this calibre for a Swiss watchmaking house with the history and prestige of Longines is a real privilege, and a moment we know this team will look back on with pride.