Our ambition was to create an experience to support the launch of the Neo QLED 8K TV that not only showcased the product in its best light, but also gave visitors a memorable experience. With the increasing excitement over the start of the Euros and the gradual lifting of the restrictions, we considered how we could maximise the opportunity at a time when visitors want and need something completely different.
We created a dome-like football structure for the ultimate attract, with a green path leading from the experience into the store itself – visually replicating turf from a football pitch
Inside the dome, the VAR Challenge encourages you to step into the shoes of a referee and review some of the most controversial VAR decisions over the last few years – all reshot in 8K detail. Our immersive experience highlights the 8K quality and superior detail of the new Samsung Neo QLED 8K TV which in turn helps in making a VAR decision much easier to call. We incorporated sound so the crowd cheers along with you and supports with the mounting suspense as you are running out of time to make a decision. Using projection, we created an ‘extension’ of the focused 8K image on the
screen itself for scale and impact. Once the decisions have been made and the experience ends, you
are invited to visit the store itself for a chance to win the 8K TV.
Creating a real buzz around the product launch and a huge PR opportunity for Samsung. Topical, fun and engaging, with true social currency. The first Samsung outdoor KX experience, which saw a significant increase in footfall to store.
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