The task:

Deliver a new, and exciting way for shoppers to engage with the mobile ecosystem.

Our journey:

We worked with Samsung to understand the eco system stories they wanted to bring to life. The zone featured various elements such as a product fixture, a Bixby education area – using directional sound, and a projector table. We incorporated lift and learn technology for a personalised and relevant shopper experience.

We created brand new 3D character content to highlight the key use cases and product benefits and used projection mapping technology to show the animations on the fixture. All elements incorporated technology to capture data, were adaptable to future proof and worked incredibly well as an attractor to drive footfall into the store.

What we’re proud of:

Winning a Gold POPAI award, delivering very clear ROI, receiving incredible feedback from senior stakeholder’s at Samsung HQ and forging a positive ongoing relationship with DixonsCarphone.