The task:
Offer customers a ‘product related’ experience whilst waiting for their product to be serviced, and subsequently increase sales of premium flagship handsets.
Sustainable Approach:
To minimise environmental impact, we manufactured new fixtures using recyclable materials for high-priority locations. In other stores, we repurposed existing displays – relocating and refreshing them with sustainable materials wherever possible.
Impact Highlights:
Over the past seven years, the original Samsung laundry fixtures have been refreshed four times. Our initial modular design has enabled ongoing updates without full replacements, significantly reducing waste and helping to lower the overall carbon footprint.
