The task:
The brief was to design a newsworthy store experience and product display for the new Samsung Galaxy S22 range, highlighting the product and its key features whilst being engaging and visually impressive.
Our journey:
The hero fixture has been designed to create two experiences. One side will give customers the opportunity to discover the USPs of the Samsung Galaxy S22 Ultra and test the Nightography function with the assistance of a Host, who will demonstrate the rear lens capabilities. Customers can also take part in the GIF experience, where the Host will assist the customer to create and edit their GIF using the devices. The other side of the fixture has been designed to coincide the marketing activation. Centered around celebrating the 35th anniversary of the GIF.
What we’re proud of:
Current research has shown GIFs have become a form of communication and self-expression and the most recent research suggests there are only 21 human facial expressions. We were looking to prove this wrong. Over the course of the installation, we collected customers GIFS for scientific analysis. Customers were then guided through the USPs of the Samsung Galaxy S22 devices and then to create, edit and share their own GIFs. We worked with Taylor Herring and Emily in Paris star, Lucien, on this amazing experience. Lucien was challenged to convey as many different expressions as he could in 60 seconds, all filmed using the new Samsung Galaxy 22 Ultra.
