The task:

The Samsung Galaxy S23 was being launched in Samsung’s KX and we were tasked with creating an environment which could show off the amazing new camera in an immersive, fun way.

Our journey:

We identified 3 key areas of focus for customers to try the latest device – a gaming station to test the speed of the improved processor, an ecosystem area to see how the device works with other Samsung products and the exciting 360 photobooth to enjoy the camera features whilst having fun with your friends.

What we’re proud of:

We used premium materials, lighting effects, and the PLB magic to create and install this awesome experience in just a 6 weeks!.