The task:

As part of the UK’s first ever ‘all electric forecourt’, WHSmith teamed up with Gridserve to create the stunning Braintree Service Station. PLB were asked to assist and develop the Digital Tech area in keeping with the sleek look and feel of the forecourt.

Our journey:

Alongside extensive displays from their books, magazines and stationary ranges, toiletries, a COSTA and a Booths store, we were delighted to produce and install the Digital and Audio display.

What we’re proud of:

Aligned with WHSmith Travel’s high end, impactful Digital Tech Express stores, we were able to ensure that the Braintree Forecourt display maintained its innovative aesthetic to deliver the influential offerings for WHSmith partner brands. We look forward to working with them to roll this out in 2021.