The task:
Offer customers a ‘product related’ experience whilst waiting for their product to be serviced, and subsequently increase sales of premium flagship handsets.
Our journey:
Facilitated design sprint workshops to create ideas for unused space in store. Conducted rapid prototyping and small scale concept testing in a live environment.
What we’re proud of:
Three different experiences – Entertain (create your own emoji), Energise (relaxation pods with gaming, music or meditation) and Educate (Instagram photography tutorials)
• Premium prototype execution fitting with the existing store look and feel
• Customer engagement was positive with 86% of interactions being rated 5/5
• Increased customer dwell time – on average 9 minutes
• Sales increase seen across mobile and accessories
