POS Suite for Independent Toy Retailers

The task:

To produce POS kits to be used in UK and German independent toy shops.  We produced Bronze, Silver, Gold kits for each territory each with different items. 1924 kits were produced in total.

Each kit was collated with the relevant POS in each language with artwork from the Melissa and Doug US design team. The fulfilment element was key.  These kits needed to be specifically labelled as they were called off from the client’s warehouse and sent directly sent to the indies toy shops along with their orders.

Our journey:

Printing high quality POS that was durable and visually engaging. The floor vinyls needed to be non-slip and removable and the giant toy Logo necklaces were lightweight yet durable to withstand the little curious hands of the children instore.

What we’re proud of:

This was the first campaign of its kind campaign and we are already looking to build on the success with a view to roll out across other European countries.