The task:
To create an environment within a Dixons store where shoppers can experience the ecosystem of connected products in a lifestyle environment.
Our journey:
We ensured we were aligned to Samsung and Dixons brand and retail guidelines, yet used our shopper and industry research to ensure all decisions around creative direction and the final experience were insight led.
What we’re proud of:
Pushing the boundaries of retail to offer an engaging, interactive and information way of seeing the breadth of Samsung products working seamlessly together. The technology used in the space was future facing and the first time Dixons had taken this direction instore.
