The task:
We were delighted to be tasked with designing the hero product showcase for Samsung in the Samsung KX store, Harrods and Selfridges.
Our journey:
The execution needed to allow a mobile phone, tablet, smart watch and ear buds to work in unison, through two scenarios – work and play. We worked with Samsung to create a display which worked within the framework of the current hero display but highlighted the power of all 4 products working together.
What we’re proud of:
Creating an environment which not only was a show-stopping, informative and interactive display, but that also had a core role of demonstrating four key products working together. An execution which followed the same creative thread but was bespoke to each of the three locations.
