The task:

To take Hugo Boss existing furniture, and redesign their space in Selfridges to fit the furniture in the most effective way.

Our journey:

We worked with Hugo Boss to create technical drawings in order to propose the best design for their concession, focusing on the best customer journey and aesthetic.

What we’re proud of:

Driving the design, with very strict brand parameters and retaining the view through an innovative lens. Delivering a solution that was fitting to the luxury environment of Selfridges.