The task:
To create a display at Samsonite Head Office to create a buzz around the new sustainable Samsonite suitcase range NeoKnit, (made using 100% RPET Yarn, from recycled plastic drinking bottles).
Our journey:
We worked through various different approaches to showcase the range and it was key to demonstrate the sustainability and the impact it had on the environment. The end result was an eye catching, engaging display which was a real talking point within the office, creating social media and word of mouth opportunities to support the campaign.
What we’re proud of:
Considering the internal launch as much as the external launch for a seamless campaign – letting the products be the hero but also filling the office window with over 500 recycled bottles to give context.
